Norwegian pop powerhouse Sigrid has this week announced details of her new EP ‘The Hype’, along with the release of the projects second single ‘Ghost’.
Scheduled to drop Friday, October 27th via Island Records, the extended play serves as the ‘Don’t Feel Like Crying’ singers first piece of new music since the release of her second album ‘How To Let Go’, which following its release back in May 2022, hit No.2 on the Official UK Album Chart.
Commenting on the project, Sigrid says via a press release: “For as long as I can remember, I’ve had a thing for everything that is catchy – especially melodies you just can’t get out of your head. It doesn’t really matter what genre it is, as long as I wanna put it on repeat. No wonder I started making pop music! I’ve never really wanted to make one type of pop song, I just wanna write good songs.”
“I’ve been writing and writing, and I felt like releasing one single this year just wasn’t enough, so I decided to put out an EP to show where I’m at now musically. I love the format: short and snappy, but enough time to showcase different sides to the songwriting, the story and the sound.”
“On ‘The Hype’ EP I’ve written about wondering if you really did live up to the expectations, messing up, getting over someone, and: you’ll be fine! And I hope these lyrics will give you comfort in reading them, and the melodies make you wanna put it on repeat.”
The Hype (Official Music Video)
In August, the star unveiled the EP’s title track – an empowering, yet introspective pop anthem that encapsulates the singers perhaps surprising thoughts and views on both her career, and relationship successes, by posing the question: “Did I live up to the hype?”
Commenting at the time of the songs release, Sigrid said of the Nick Hahn (Rita Ora) and Askjell Solstrand produced track: “We’ve all been there, when you wonder if you’ve lived up to the expectations. I thought about the term Hype, in love and at work, and the questions you ask yourself of did you really live up to the hype.
“So I wrote a song about it! With my artist job, I’ve sometimes felt that I’ve tried to live up to myself in a way – but a version of myself that looks like me, but cooler, more confident and touring the world. I’ve probably brought that into my private life, and all those things is what Hype is about. We’ve wrapped it in ethereal melodies and bass, synth and drum heavy production, but I love how there’s so much strength in my vocals – there’s power in being vulnerable!”