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    SXSW and Amazon to bring virtual festival to fans

    AlisterBy AlisterApril 3, 2020
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    SXSW, the annual tech, music, and film festival, will be brought to US audiences virtually through Amazon’s video streaming service Prime Video.

    Austin Mayor Steve Adler cancelled the event just a week before it was scheduled to take place due to growing public health concerns.

    The e-commerce giant has confirmed that they will be working in partnership with festival organisers, to offer a virtual showcase free of charge to US audiences via their subscription service, Prime Video.

    Amazon has confirmed that only the use of a free Amazon account will be required to access the SXSW film collection, and not a Prime Video subscription.

    Okay, exciting news y'all! We’re partnering with @SXSW on a 10-day streaming event to bring you a collection of movies from this year’s line-up. It'll be free to everyone in the U.S. (yeah, we said everyone) because these films deserve an audience. Stay tuned for more details!

    — Prime Video (@PrimeVideo) April 2, 2020

    Amazon has given filmmakers the option to either green light their films or withdraw them. Filmmakers who agree to take part will receive a screening fee, and those looking for distribution will still have that option, as Amazon will not be acquiring any rights for the movies that they stream.

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