The 1975 have released a brand new track called ‘Love It If We Made It’.
In the run up to the release, the band teased the song by sending out letters to people detailing the track’s lyrics. Certain lyrics such as ‘Poison Me Daddy’ and ‘Rest in Peace Lil Peep’ were also turned into billboards which appeared in various locations.
However, on Thursday (July 19) it was finally time for the track to receive its premiere as Zane Lowe’s World Record on Beats 1 on Apple Music.
‘Love It If We Made It’ is laden with political and socio-economic frustration, with frontman Matt Healy stating “modernity has failed us”. The track also references a number of pop culture figures including Kanye West, Donald Trump and the late rapper Lil Peep.
Speaking about the track with Zane, Matt said: “It’s quite outward, it’s me kind of looking out. It’s an interesting one, because there’s not a lot of context and a lot the things that I say in [the track] are direct quotes from people, or they’re headlines I’ve read.”
"With @xxxtentacion and @Lilpeep, the thing that was happening in that movement, regardless of what you think of it musically, I felt like it was the closest thing that this generation has to a kind of punk." – @Truman_Black @the1975 https://t.co/9K07kRJR6Q pic.twitter.com/7FJ3SAS6ov
— Beats 1 (@Beats1) July 20, 2018
Take a listen to ‘Love It If We Made It’ below.
‘Love It If We Made It’ is the second track to be taken from The 1975’s forthcoming album A Brief Enquiry Into Online Relationships, which is due for release later this year. The band will also be dropping another album called Notes On A Conditional Form next year.