If you’ve got withdrawal symptoms now that the latest series of The Apprentice has come to an end, then fear not! The first ever full-length series of The Celebrity Apprentice is coming to BBC later this year.
12 well-known names will be taking on Lord Sugar’s ultimate business challenge, and will face a range of weekly business challenges across the six-part series. The celebrities will be competing for the chance to win a £100,000 donation to a charity of their choice. But, they’ll also hoping to prove their business acumen and ultimately be crowned The Celebrity Apprentice winner.
The Celebrity Apprentice contestants
- Singer and songwriter Alexandra Burke
- Actor Danny Miller
- Presenter Gethin Jones
- Dancer and presenter Jordan Banjo
- Journalist Kay Burley
- Actress and online personality Maddie Grace Jepson
- Presenter, podcaster and content creator Max Balegde
- Gladiator Sheli McCoy
- UK garage legend DJ Spoony
- TV and BBC Radio 2 presenter Richie Anderson
- Comedian and writer Laura Smyth
- Television personality Toni Laites.
For this star-studded series, the boardroom will relocate to a London City skyscraper, providing a distinctive new setting for Lord Sugar’s final deliberations. Bringing together entertainment, competition and high-stakes decision-making, the new series marks a major addition to The Apprentice franchise.
Lord Sugar says: “We’ve not done anything like this before, and it’ll be entertaining to see these 12 celebrities being put through six weeks of some brilliant business challenges. But just because they’re celebrities, it doesn’t mean they’re going to get an easy ride, especially when there’s £100,000 at stake for their chosen charity.”
Kalpna Patel-Knight, Head of Entertainment Commissioning at the BBC says: “This brand-new full-length series of The Celebrity Apprentice takes everything audiences love about the format and turns the pressure right up. This year’s celebrities arrive with strong reputations – but in the boardroom, status counts for nothing. They’ll be tested on leadership, teamwork and commercial instinct, and only those who can truly deliver will make it through. It’s bold, unpredictable and hugely entertaining – and viewers are in for a brilliant ride.”
This series marks the first full-length series of The Celebrity Apprentice, following one-off charity specials in the past. In December, a two-part Christmas special was aired with teams asked to create their own gingerbread biscuits for Children in Need.
Broadcast details for The Celebrity Apprentice will be confirmed in due course.
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