The Vamps have unveiled the music video for their current single, ‘Middle of the Night’ featuring Martin Jensen.
The video dropped earlier this morning and in our opinion, it is one of the best videos the band have released so far. Directed by Mike Baldwin, the video features deaf actress Rose Ayling-Ellis as one half of a young couple who are struggling to communicate with each other. During the video, some of the song lyrics are communicated through sign language, which really creates a powerful impact.
Its release also coincides with the start of Deaf Awareness Week, a cause the band are keen to support. Many of The Vamps’ fans have taken to Twitter to thank the band for including sign language in the video, representing and bringing awareness to the deaf community whilst also bringing a new meaning to the song.
Check out the video for ‘Middle of the Night’ below.
The ‘Middle of the Night’ video is more special and emotional than we could have hoped for and has completely exceeded our expectations. The Vamps have delivered something beautiful which is sure to have a positive impact during Deaf Awareness Week and beyond.
Whilst ‘Middle of the Night’ continues to impact on charts across the world, The Vamps have also confirmed their new album Night and Day. The two-part album will be released through Virgin EMI UK, with The Night Edition due for release on July 14 (available to pre-order now). The Day Edition will follow later on this year.