Josephine Sjelhøj
Today MAC Cosmetics revealed their new VIVA GLAM girl via Twitter. The new face for their iconic lipstick will be singer and actress Ariana Grande, whose new single, Focus, will be out on October 30. The new VIVA GLAM lip products are available from January 2016.
MAC created the very first VIVA GLAM lipstick in 1994 which was a time where HIV and AIDS heavily affected the world. The idea behind the bold lipstick was to celebrate life and to show the outspoken attitude of MAC Cosmetics. The VIVA GLAM lipstick is suited for all ages, races and genders. 100 percent of the proceeds of every VIVA GLAM product go directly to the MAC AIDS Fund, and therefore to men, women and children affected by HIV/AIDS.
According the MAC AIDS Fund’s website, typical VIVA GLAM spokespeople are “provocative, alternative and influential and reflect diverse communities. They are heroes we look up to for their personal triumphs; people who have invented themselves and people who created movements,” something that Ariana Grande for sure has proved time and time again that she truly is. Previous spokespeople include Boy George, Nicki Minaj, Rihanna and of course the original face of VIVA GLAM; RuPaul.
Grande shared an Instagram photo with the caption:
#VIVAGLAM @maccosmetics I am beyond honored and excited to be working with a brand that stands for and always has stood for EQUALITY. my lipstick & gloss will be available in January and EVERY PENNY goes to people affected by HIV & AIDS. ?????? I have loved & supported @maccosmetics ever since I was a little girl walking through the mall and saw your first #VIVAGLAM girl in the window @rupaulofficial. I’m so honored!!!
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