At the end of this month, Coca-Cola will launch special-edition cans featuring the members of BTS.
The brand made the announcement on social media, unveiling a promotional video showing seven different cans and bottles, each depicting a different member of BTS. To go along with their respective can, each member will have their own color that best represents their personality. Green will be for J-Hope, orange for Jimin, blue for Jin, red for Jungkook, pink for RM, mint for Suga and purple for V.
The catch? The special packaging will only be available for purchase in convenience stores and supermarkets in South Korea. Many international fans have been requesting Coca-Cola to release the special-edition products globally, but as of now, there hasn’t been an official statement about whether the cans and bottles will be made available anywhere outside of South Korea.
— ?? (@CokeCaster) July 18, 2018
Coca-Cola launched a similar campaign with Romanian singer INNA just two weeks ago. In a video uploaded to Facebook, INNA announced that she would appear on four different Coke Zahar (Coke Zero) cans, which fans could Shazam and hear new songs. The cans were only made available in Romania, leading to her international fans requesting a global distribution as well.
BTS’s special release comes after the group became brand ambassadors for Coca-Cola in June, just in time for its 2018 FIFA World Cup Russia campaign, which included BTS’s appearance in a commercial with Korean actor Park Bo Gum.
— ?? (@CokeCaster) June 29, 2018