That’s Why You Should Care About Engagement on Tweets. How to Get More Interactions on Twitter

You have a Twitter account, and despite having a reasonably large number of Twitter followers, you seldom find engagement on your Tweets. Are you wondering what went wrong with your Twitter branding and marketing skills? You are not alone in this dilemma. Several Twitter users face the issue of accumulating many fans but not enough interaction on what they post. They often find their Tweets lost in the sea of constant communication. Twitter as a social media platform can be a great place to grow brand visibility and online recognition, but only when you can successfully drive up your post engagement. You can try this by concentrating on keeping fans active and encouraging retweets, or you can start simply by getting engagement from which can also be a pretty effective trick. You can also become more involved in engaging with others to drive attention to your account. This post will look at some of the most fail-safe strategies to raise your engagement numbers. But let us first understand why this is so important. 

Twitter Engagement: What Counts Towards This and Why Do They Matter?

Twitter engagement is the summation of all the available ways the platform users interact with your account. They may or may not be your existing followers, but every interaction counts. When you consider engagement signals, these are the main ones that you should be paying attention to:

  1. The number of likes got by the Tweet;
  2. The number of Retweets;
  3. Replies and comments received; 
  4. Brand mentions (tagged as well as untagged);
  5. Number of follows;
  6. Statements with embedded media or links. 

All of these are considered by the Twitter algorithms to determine the visibility and reach of your post. In addition to working the algorithms in your favor, a great engagement rate on your Tweets can bring you several benefits. Consider the following: 

  • Build social proof 

Twitter has a large audience pool. With its micro-blogging format, millions of Tweets get published each second. It would help if you had something significant to catch the eye of members of this audience pool, and high engagement gives you that brand visibility and trust quotient

  • Build more extensive networks for organic growth

When users retweet your post or add it as part of an embedded link in their tweets, you gain immediate exposure and become visible to their existing follower base. You can grow your network exponentially (even outside Twitter) simply by having your tweet shared, mentioned, or retweeted. 

  • Build better professional relationships

You can build better communication channels using Twitter with other industry members, experts in your field, allied businesses, or direct consumers. A healthy engagement rate on the platform can be maintained as you solve product issues, respond to consumer queries, or simply put-up promotional tweets. Not only this, as all correspondence is public, this promotes brand ethics and consumer loyalty. 

How Can You Determine If Your Tweet Is Getting a Good Engagement Rate? 

The engagement rate is calculated keeping in mind all the management received concerning your follower count. So, if your Tweet has several likes and retweets and your account has only ten followers, it will show a high engagement rate, but if you have 100 followers, the same rate will drop. In other words, when trying to boost your engagement rate, you cannot ignore the number of fans you have and how many of them have been actively interacting with your account. You can turn to Twitter analytics to better understand your Tweet’s performance.

What Can You Do to Gain a Good Twitter Interaction Rate?

Given the massive competition on the platform, you cannot isolate content creation, marketing, and growing your presence from each other. They’re all interconnected, and several tips and tricks for improving one also work well for improving the others. That said, here are a few pointers that can help you boost your engagement on Twitter:

Clean out your inactive fans

Inactive followers can build first impressions of having a sound consumer base, but they bring your engagement rate down as they do nothing to interact with your account. Often the first thing one does when creating a Twitter account concentrates on ways to build up a follower count. After all, brands with huge followings give off an impression of being well established, trusted, and credible. While this is important, increasing mere numbers does not bode well for engagement rates. While you should strategize on ways of building a more extensive fan base, also periodically do a spring cleaning of “dead” followers. Encourage active followers to stay engaged and involved. Remember that this spring cleaning can bring down your fan count now and then, but it will not adversely affect your social proof. Having a small yet active fanbase is way healthier for your overall growth than having followers who only act as vanity additions. 

Interact with the target audience

Be active on Twitter and engage with other tweets. Pay special attention to tweets by people you want to build relationships with. Like, reply to and retweet posts by consumers, peers, and others. When you participate in the posts put up by others, they tend to notice what you post and engage with your tweets. It will also bring you more visibility as your interactions become visible to everyone in your and the other’s audience. Build trust and community by responding to mentions and links. Retweet what others post as this brings them to reciprocate more. After all, when you retweet their posts, not only are you giving them validation, but you are also giving them a better reach. Reciprocate links and mentions by creating similar tweets as well. You will soon see a surge in your engagement rates too.  

Use visuals and motion clips

Visuals have taken over text on most social media platforms, and Twitter is no different. Accommodate infographics, GIFs, clips, and memes in your tweets. They have a much higher potential of attracting viewer engagement than plain text. The Twitter algorithms also seem to privilege visual tweets over explicit text tweets. Even when you can quickly put up a tweet without accompanying photos or videos, adding them will make your tweet perform better. You can check this by keeping track of your analytics for plain text tweets versus tweets with visual components. 

Have a posting schedule that matches your target audience’s online activity time

Tweet frequently and consistently. Most importantly, tweet when your target audience is most active on the platform. Study your target audience’s online behavior and chart out a posting schedule. Plan and organize your tweets accordingly. Use auto-schedule or auto-posting tools if you cannot manually post them at the right time. Timing can make all the difference in how well your tweet receives audience engagement and when.

Keep a tab on what is trending

Study what is popular. Viral trends change fast, so act upon them and participate in trending conversations and ideas whenever possible. Choose topics relevant to your business and consumer base. Capitalize your visibility by participating in popular conversation threads. You will find organic growth in your engagement rate and your follower base if you can get into the right conversations at the right time. To find out what is catching the audience’s attention, check the “What’s happening” tab on the right-hand side of your screen.

Collaborate with influencers

Yes, influencer marketing can also be effectively used on Twitter to bring you desired visibility, reach, and engagement. Research and find the right collaborators by matching your budget, brand ethics, and marketing needs. Take your time here, as once you collaborate with someone, your brand image gets affected by it. Study the influencers’ previous tweets to ensure they fit your brand’s visions. Allow your influencers all the creative freedom they need and watch your engagement rate gain momentum.

Keep it short and value-enriched

It is often challenging to put opinions and pointers in a few words, but when it comes to tweets, the shorter they are, the better. Keep it brief and informative. Value can be added in any flavor: entertainment, education, inspiration, or persuasion. Make your tweet meaningful in a way that works best for your brand. Shorter tweets are also easier to retweet and share with the addition of appropriate hashtags and mentions. They are likely to find more engagement and shares. 

Keep a budget aside for Twitter Ads

Many Twitter users stay clear from using the platform’s ad features because it is on the expensive side as compared to the ad services of other social media platforms. However, the investment is beneficial as ads bring in better click-through rates and are known to direct traffic to any intended off-site URL successfully. You will find good engagement and conversions from Twitter Ads so incorporating their use in your marketing strategy is recommended. With the version of conversational Ads becoming increasingly popular, now you can concentrate on increasing brand influence and get your consumers to be your extended marketing aides. Casual Ads are a great way of bringing engagement to one post and becoming the base for the organic creation of multiple publications on your brand. Besides, viewers are encouraged to tweet about your brand using hashtags and other identifiers for your business. 

Don’t leave out the hashtags

Hashtags are keywords that help categorize your Tweets and make it easier for the algorithms to decide on their visibility and reach. It is easier for your target audience to find you when your tweets are marked with the relevant hashtags. Strategically use hashtags, so your tweet doesn’t get lost in a sea of similar tweets. The purpose of these tags is to make you stand out. Please list hashtags that work for you and use them often to gain prominence and engagement on your account. Tweets with the proper tags are far more likely to get retweeted than tweets accompanied by confusing hashtags. 

Use CTAs

When you want more engagement, the best strategy is to ask for it. Ask your audience to retweet your post or comment on it. Ask them to give you likes or to embed a link to your tweet in their post on other platforms for sharing. If your content is meaningful and strikes a chord, your audience is sure to follow up on the CTA asked for. 

In Other Words

Twitter engagement is essential to gain popularity on the platform and to build brand recognition for yourself. You can use several tools, tips, and tricks to ace the game, but you need to plan your strategy well. Besides, it would help if you also were involved and engaged with others on the platform yourself, as communication and interactions are a two-way process. You can test out what works for your Twitter content strategy as no one plan fits all. Some prefer using paid engagements and tools, but remember that that is only a short-term solution to boost engagement. For sustained organic growth, persistence and planning are prerequisites. Keep trying and experimenting. You will indeed find the right mix of tips that works for you!

Written by Monella