Ever since the release of their third and most critically acclaimed studio album ‘A Brief Inquiry into Online Relationships’ The 1975 have become known as one of the most innovative and socially aware bands that are around. By releasing songs regarding the intensity in the political sphere and the fear of society becoming engulfed by the online world the band used their status to share the fears that we all are having, but their latest move has further solidified their status as one of the most aware artists of this generation.
After announcing the first song from their upcoming album ‘Notes on a Conditional Form’ titled ‘The 1975’ featuring an essay from 16-year-old Swedish climate change activist Greta Thunberg telling the world to ‘WAKE UP’ it was clear that the new era was one of empowering world change.
Since the track’s release frontman Matty Healy has been searching for ideas on how to make a difference, with one today regarding guest listing at concerts. Taking to his Twitter account Healy announced that they will now be charging people who are on their guest list for their current and future tours full ticket price with all the funds going to reforestation charities, stating he is ‘Not trying to be woke but it will make a difference.’
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Furthermore, the band are becoming more sustainable with their merchandising. As we know fast fashion is currently a huge problem with regards to global warming but The 1975 have come up with a way to tackle this.
Matty announced on Instagram that for this album cycle they will be reusing old tour t-shirts but reprinting them with the ‘NOACF’ artwork. Also adding that you can bring your own 1975 shirts to Reading and Leeds Festival, where they will be headlining this week, and get the new designs reprinted on them for free.
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The 1975 are making their own ways to become a more sustainable and aware band which is something that we need to see more of within the industry. As an act with millions of followers and fans worldwide, this awareness being highlighted through their merchandise and tours is a reminder of what can be done to make a difference to our planet.
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