Cheryl Fernandez-Versini may be well known for her successful music career, her X Factor judging role and her high profile ambassador role for L’Oreal Paris but behind the celebrity, there lies a strong, kind, charitable and giving woman.
The kind hearted Geordie set up her own charity in partnership with the Prince’s Trust, called Cheryl’s Trust, in January 2015.
The charity has been set up by the down to earth popstar, to help young, disadvantaged and unemployed people living in the North East of England.
The Newcastle born star is currently on a £2 million pound fundraising campaign, so she can open a state-of-the-art media youth centre in the heart of the city.
Cheryl has already raised hundreds of thousands of pounds for her trust via her second perfume ‘StormFlower EDT’ a Prizeo competition, an ICAP Charity day and through her limited edition ‘Belgian Chocolate Crunch Bars’ from Greggs.
The singer plans to raise the money by the end of the year.
Cheryl hopes to open the youth centre’s all across the UK once the one in Newcastle is up and running.
During a documentary about the prince’s trust ‘When Ant & Dec Met The Prince: 40 Years Of The Prince’s Trust ‘ which was broadcast on Monday, Cheryl spoke to the presenting duo about her childhood in Newcastle and how if it wasn’t for her love of dance as a child she could have turned to drugs or ended up in prison.
So the X Factor judge wanted to help young people stay on the straight and narrow and help them follow and achieve their dreams, hence the launch of Cheryl’s Trust.
Fans of the star who she calls her ‘Soldiers’ have set up a fan book, with messages and photos all about the work of the trust and how proud they are of Cheryl for setting up her own charity.
The idea was thought up by the Twitter account @CherylsTrust which is a fan run account to raise awareness for the charity.
And now Cheryl has replied on Instagram about the book, and has said that when it is complete and the centre is built she will display it there.
You can find out how to get involved in the fan book by reading this Twitlonger.
You can find out more information on the work of the Cheryl’s Trust and find details on how to donate by visiting the official website.