Why Fans Love Zoella

Zoë Sugg, also known as Zoella, is one of the most popular YouTube creators out there today. Her YouTube channel has garnered over 11 million subscribers since she started posting videos in 2009. Her channel consists mainly of makeup, fashion, lifestyle, and baking videos. She also frequently collaborates with her boyfriend (Alfie Deyes), her brother (Joe Sugg), as well as other friends in the YouTube community such as Mark Ferris, Tanya Burr, and Louise Pentland.

Her vlogging channel, MoreZoella, has over 4 million subscribers. Fans really get to know Zoë through this channel, as they follow her through her day filled with ups and downs, friends and family, exciting events, and of course her adorable pug, Nala.

Zoë has also been making waves outside of the YouTube community. She is the best-selling author of the Girl Online series and hosts a book club with WHSmith. She has also created multiple beauty lines and is coming out with her own lifestyle range. This is honestly just the beginning for Zoë. With her talent and passion for beauty, lifestyle, and writing, who knows what she will be up to next?

Aside from all of her career achievements, Zoë has been very open about her struggle with anxiety and panic attacks. She always assures her fans that anything they may be feeling is valid, and to not allow doctors to brush them off. By talking about her experiences, she has helped thousands of others feel less alone in their mental illnesses. Click here to read more about how Zoë and other celebrities have spoken up about their anxiety. 

Zoë has a very dedicated fanbase that is constantly showing their support for all aspects of her life, whether it be YouTube, writing, or her struggles with anxiety. It is a very tight-knit but inclusive community. They encourage positivity and “throw kindness around like confetti”. We spoke to some of Zoë’s fans via Twitter to find out exactly why they love her. Read all of their responses below:

Chloe – 16 – Ireland (@chloeemcdonnell)

“I love Zoë’s sparkling personality first and foremost, as well as how her sense of humour shines through in her videos. She’s not afraid to laugh like a hyena at nothing (or Mark) and she presents such an imperfectly perfect and true version of herself through her videos. She’s an inspiration to me and millions of others through her work ethic and how she doesn’t allow her anxiety to control her. ‘Just say yes’. “

Didi – 13 – England (@DidiMb15)

“I love Zoë because I feel like I can relate to her so much and she’s always herself.”

Timon – 15 – England (@wildestdeyes)

“Zoë is so inspirational and always helps people with anxiety as she has gone through it all herself. She’s kind, genuine and is always doing a good cause such as donating money or clothing to charity. Her videos make me and all of her fans smile because she’s so relatable and fun to watch, and she definitely spends a lot of time on her videos.”

Sophie – 16 – UK (@eduradoslaugh)

Why Fans Love Zoella 1

“I love Zoë because she makes me smile when I’m sad and going through sad times. I see her like a best friend or sister and she is so friendly and kind. She is so beautiful and inspiring and makes me feel empowered and confident to be myself.”

Calista – 13 – Wales (@callyandstampy)

Why Fans Love Zoella 1

“I love you because you’re simply inspiring. You’ve inspired me to create a channel. You’re so stunning and friendly and just AMAZING. Your videos give me life and you never fail to make me laugh. I’ve seen your channel grow so much as I’ve been subscribed for 3 years! Those 3 years have been amazing because you’ve helped me through my anxiety. Anxiety sucks, I feel you. I simply love you Zoë.”

Hannah – 15 – England (@purezalfie)

“I love Zoë and her videos because she’s such an inspirational person and when I’m feeling down I go to Zoës videos for help.”

Yazmin – England (@pennyontour)

“I’ve been watching Zoë ever since I watched her ‘What’s in my Room’ video! I support her videos and her not only because she is inspiring, kind, and helpful, but she is also a big bundle of joy. Her videos have honestly helped me and I look up to her a lot. I love Zoë loads, I love how she will interact with her viewers from time to time on social media! She also has amazing ranges, I’m so proud of how far she’s come and what she’s achieved.”

Ruby – 12 – Kent (@tnszoellla)

Why Fans Love Zoella 1

“I love Zoë because she is basically like a big sister, she is so inspiring and I’m so proud of what she’s achieved! She’s helped me through so much and helped so many others! She is an inspiration to all!”

Caitlin – 14 – Newcastle, England (@GeordieBieber)

“I love Zoë because she makes me feel confident. She’s helped me so much over the past few years and I would be very different without her. She’s an idol to me and I will always support her no matter what.”

Amy – 12 – Australia (@joesuggh)

“I love Zoë because she is so inspirational, funny, cute and smart. She is so caring to her fans and even though she does get a lot of hate she doesn’t let it get to her. She is so bright all the time and spends a lot of time editing videos just for us to enjoy and watch.”

Casey Doherty – 16 – England (@CaseyDoherty20)

Why Fans Love Zoella 1

“I love Zoë because she has always been there when I’m not great. She’s made me laugh at her videos and made me feel better about myself. She has given me so many tips that have helped me in my everyday life. She never fails to put a smile on my face. She is an inspiration to young people like myself. I don’t know what I would do without her.”

Emily – 17 – UK (@emimarie_x)

“There are many reasons why I love Zoë as she is such an inspiration and has helped me through so much. By sharing her story about her anxiety she really helped me through mine and made me realize it doesn’t define me and I can do anything I want even if it seems hard at first. Zoë puts so much time, effort and love into everything she does and creates and she doesn’t get enough credit for that. People are so quick to judge her and put her down when she is just a normal person who also happens to be very successful. I think she deals with it so well and is so humble about everything she does and more people in the limelight should be like her.”

There you have it! Why just a few of Zoella’s 11 million subscribers watch her videos and admire her. Thank you Zoë, for creating such a lovely online community through your videos and by sharing your life with us. In the words of Zoë herself: “Just say yes!”

 Be sure to check out our YouTuber 101 post for more information about Zoë.

Why do YOU love Zoella? Tweet us your thoughts @CelebMix

Written by Annemarie Cutruzzola

Canadian arts & culture writer and journalism student.