Zoe London

YouTuber Of The Week: Zoe London

At CelebMix we’re huge YouTube fans and we even have a YouTuber of The Week feature to showcase some of our favourite creators. This week the spotlight is on Zoe London, here’s everything you need to know about this loveable fashionista.

Who is ZoeLDN?

ZoeLondon also known as Zoe Hellewell, a trick of many trades she does everything from DJing at some of the coolest brand events to being hair goals without even trying whilst also blogging and vlogging about her daily life. Now with over 61 thousand followers over on her YouTube, from her first video upload in 2013 of her time with Toni & Guy at London Fashion week we’re now seeing Zoe travelling to some beautiful locations and fantastic events. 2016 saw Zoe winning Content Of The Year at Cosmopolitan’s Influencer Awards, with her unique style it will make you fall in love from the get-go as her personality shines brightly through her blogs and videos.

Why should you watch Zoe’s videos?

Zoe isn’t one to shy away from new things from rocking pretty much every hair colour under the sun (including a My Little Pony style) to getting her makeup done by some of our favourite artists and posting these on her YouTube channel to provide a laugh whilst we pretend to not be jealous.

On her YouTube channel, you’ll see a bit of pretty much everything from GRWM videos for events (NME Awards and The Brits included) to look books in gorgeous destinations across the world including Miami. We all need a little bit of hair inspiration once in a while and Zoe helps with everything from the best hair dyes to some super simple yet cute hairstyles. If you need even more reasons to watch Zoe’s videos we can tell you that having met Zoe before we know that her extremely down to earth and approachable online persona equates to exactly how she is in person. You’ll no doubt feel like you’ve known Zoe for years after watching her videos, we just wish she was our best friend!

We love Zoe’s videos and here are five of our all-time favourites for you to check out and fall in love with!

1. Band Does My Makeup – Don Broco

One of our favourite video types on Zoe’s channel is her Band Does My Makeup type, here bands work their magic on a bare faced Zoe and try to show off their skills. In this case, Don Broco learnt to stick to music making instead of makeup…

2. My Little Pony Hair Tutorial & How To

We love new hair styles and colours and Zoe provides these regularly. This My Little Pony look is absolute hair goals we just wish we could pull it off as well as Zoe does…

3. Makeup Chat With Kat Von D

Last year Kat Von D launched her makeup brand in the UK and to celebrate it Zoe sat down with the lady herself to talk the journey to getting the brand to what it is today.

4. Best & Worst Hair Dye Brands – Which Dye To Use?

Anyone who’s ever dyed their hair before knows the struggles of choosing which is the best to use especially for the brighter colours Zoe sports regularly. Thankfully you don’t need to go through the bad to find the good as Zoe has done it for you!

5. Three Style It; Denim Jackets

Denim jackets are fully in right now but there are a million different ways to style them and Zoe with the help of her friends Helen Anderson and Tasha Leelyn are showing three of those ways. We love this video as it provides perfect fashion inspiration and shows off once again the strength of girl gangs.

Social Media Links

Facebook | Instagram | Twitter | Website | YouTube

We absolutely love Zoe and her down to earth YouTubing style, what other YouTubers are you loving right now? Tweet us @CelebMix to let us know!

Cover Photo Credit: Fraser Taylor


Written by Nicola Craig

Lover of all things pop, a boyband or two, and discovering new artists to get hooked on. You'll usually find me at a gig, truly living my best life without a care in the world.

Contact: nicola@nicolacraig.co.uk