Premiered by Billboard, INNA has dropped her brand new single and music video, “Tu Manera”. The release acts as her fourth single release from her upcoming fifth studio album YO, which will be her first full Spanish-language album.
INNA, real name Elena Apostoleanu, is one of the biggest Romanian female artists around at the moment, having gone on to have international success with her early singles such as “Hot”, “Amazing”, and “Sun Is Up”. She continued her success with a variety of singles that have hit over 100 million views on YouTube including “Ruleta“, “Gimme Gimme“, and “Heaven“. She has collaborated with some of the biggest artists and DJs including Flo Rida, Pitbull, J Balvin, Daddy Yankee, Martin Solveig, Sak Noel, and Dannic, to name a few. Now, as she’s gearing up to release her sixth studio album, she’s taken creative control, unlocking her songwriting abilities and finally releasing a full Spanish album. We’ve been excited to hear more music from her upcoming LP ever since she dropped “RA”, “Iguana”, and “Sin Ti”, now we have “Tu Manera” and she showcases another style. If these four singles are anything to go by, YO is going to be amazing. Describing the album in our exclusive interview, she used these five words: “Sensitive, YO, artsy, real, love.”
The song has been written by David Ciente, Elena Apostoleanu, and Maria Chiluiza. David Ciente also produced and engineered the song, whilst Sergiu Mustata mix and mastered the track. The music video, as with all the visuals from the YO album, has been directed by NGM Creative’s Bogdan Paun with Alexandru Muresan acting as the director of photography – as revealed in our exclusive interview with INNA.
Watch INNA’s Music Video For Her New Song “Tu Manera” Here:
We have to admit, INNA is pulling out all the stops for her new album YO, proving that she can be an unstoppable force with Spanish-language songs as her versatility is off the radar. “Tu Manera” means “Your Way” in English and has this Mexican Latin-pop vibe to it with a cheerful undertone. It has a full-on dance beat that DJs are going to love playing around with on remixes. It certainly is a commercial song that is hard not to like. The song describes falling for someone – if our loose translation of the lyrics is correct.
The music video reflects INNA’s bright and fun energy, which she’s displayed before in certain visuals, just not as much as this one. The ones that come to mind is her appearance in The Kids’ song “Kids In Town“, and her music videos for “Un Momento”, “Wow”, and “Good Time”; all of which shows off her personality in some way but not as much as this one does. She really lets loose and has some fun in “Tu Manera” and it’s beautiful to see, especially surrounded in the bright primary colours.
Her fashion choices are laidback and simple, wearing a sunshine yellow t-shirt with the word “Love” on it, perhaps a throwback to her 2009 single of the same name, paired with some Uhlsport red, down-striped, retro, running shorts and some Balenciaga trainers. The video starts off with a backwards-motion scene of her walking with a bicycle as people either put the set together or dismantle the set, in the background. She performs in front of a house, almost like today is her day off and she’s going to do her own thing.
“Tu Manera” is available to download and stream right now through Global Records under exclusive licence to Roc Nation. The single and music video was officially released on 8 March 2019, although it is listed as 1 March 2019 on some download and streaming platforms. Her forthcoming sixth studio album, YO, is expected to be released later this year.