Netflix and the LEGO Group have announced a brand new KPop Demon Hunters collaboration, and it’s exactly What It Sounds Like!
Fans of the hit Netflix movie will soon be able to get immersed in the world of creative brick building with the release of a LEGO® toy set. The first ever set will launch in the summer and will bring to life Derpy, the beloved, supernatural creature from the movie.
Designed for ages 9+, this set is great for both play and display – shining on your shelf. Fans can also expect additional sets to be released in 2027, expanding the LEGO KPop Demon Hunters universe with new creative play opportunities.
Lena Dixen, SVP, Product Group, Core Businesses at the LEGO Group, said: “We are over the (hon)moon about this new collaboration! KPop Demon Hunters and LEGO fans will finally get to combine their passions and immerse themselves in the world of KPop Demon Hunters through LEGO building. The movie has taken the entire world by storm, and we just couldn’t wait to work with Netflix on this one. We hope fans will be as excited about the sets as we are!”
Marian Lee, Chief Marketing Officer at Netflix said: “As KPop Demon Hunters continues to break records both on and off screen, we’re delighted to continue expanding this world IRL and partner with the LEGO Group for a brand new collection of beautifully designed and authentically-detailed sets – FOR THE FANS!”
Since debuting on Netflix last June, KPop Demon Hunters has become a cultural phenomenal, reaching more than 500 million views on Netflix. The movie follows K-pop superstars HUNTR/X, who, when they aren’t selling out stadiums, use their secret identities as demon hunters to protect their fans from an ever-present supernatural threat. Together, they must face their biggest enemy yet – an irresistible rival boy band, Saja Boys, who are demons in disguise.
KPop Demon Hunters has taken over pop culture in every way imaginable, including breaking chart records. Music from the film has achieved great success all over the world, most notably the track ‘Golden’. The track spent ten weeks at the top of the UK Singles Chart, and also reached number one on the Billboard Hot 100 – making HUNTR/X the first first K-pop girl group to achieve this feat. On the weekend, the track also became the first K-pop song in history to win a Grammy Award.
Stay tuned for more golden LEGO KPop Demon Hunters news here.
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