With 135 million streams on music platforms and stages at major music festivals including Coachella and HARD Summer, Party Favor has cemented his place in the music industry as a DJ, producer, and an artist. His music has helped the festival trap and twerk scenes rise to unforeseen popularity in dance music, and frequently blurs the boundaries between electronic, rap, reggae, and many other genres.
On January 10, Party Favor released his song “2012”, throwing back to one of the best years in dance music. The Los Angeles-based artist pays homage to his musical roots with a mid-tempo, bouncy track that is infused with heavy, hip-hop-influenced bass. The drop in “2012” should send any seasoned dance enthusiast back to the trap stage when the genre was still in its infancy.
“2012” does not merely pay homage to the classic twerk tune but holds personal meaning for the artist, whose career really took off in 2012, officially making him an international, touring artist.
The key element of the track is its repetitiveness that allows the listener to retain it after a single listen. While Charli XCX and Troye Sivan’s throwback single “1999” has a playful vibe, Party Favor’s track is infused with tremendous energy and has the potential to become a crowd favourite at the music festivals.
Party Favor has released multiple chart topping singles and a debut EP (feat. Gucci Mane, Rich the Kid, Dillon Francis) that reached #2 on iTunes Dance, #1 on US Dance Radio and #7 on Billboard’s Dance radio charts. The same results are expected from his new track.
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